Baumgarth, B.: search on Z-Library

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1

Art as strategic branding tool for luxury brands

Jelinek, Julia-Sophie, Baumgarth, Carsten, Baumgarth, Carsten

Journal:

Journal of Product & Brand Management

Year:

2018

Language:

english

File:

PDF, 428 KB

english, 2018

2

Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model

Schmidt, Holger J., Baumgarth, Carsten

Journal:

Journal of Brand Management

Year:

2018

Language:

english

File:

PDF, 502 KB

english, 2018

3

Personal branding of artists and art-designers: necessity or desire?

Kucharska, Wioleta, Mikołajczak, Piotr, Baumgarth, Carsten, Baumgarth, Carsten

Journal:

Journal of Product & Brand Management

Year:

2018

Language:

english

File:

PDF, 750 KB

english, 2018

4

“Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists

Kristal, Samuel, Baumgarth, Carsten, Henseler, Jörg

Journal:

Journal of Product & Brand Management

Year:

2018

Language:

english

File:

PDF, 339 KB

english, 2018

5

Fresh perspectives on brand management

Baumgarth, Carsten, Boltz, Dirk-Mario, Schmidt, Holger J., Roper, Stuart

Journal:

Journal of Marketing Management

Year:

2020

File:

PDF, 197 KB

2020

6

Enhancing museum brands with experiential design to attract low-involvement visitors

Carsten Baumgarth and Dr Daragh O'R, Professor, Ober-Heilig, Nadine, Bekmeier-Feuerhahn, Sigrid, Sikkenga, Joerg

Journal:

Arts Marketing An International Journal

Year:

2014

Language:

english

File:

PDF, 326 KB

english, 2014

7

Brand management and the world of the Arts: collaboration, co-operation, co-creation, and inspiration

Baumgarth, Carsten, Veloutsou, Cleopatra

Journal:

Journal of Product & Brand Management

Year:

2018

Language:

english

File:

PDF, 808 KB

english, 2018

8

“This theatre is a part of me” contrasting brand attitude and brand attachment as drivers of audience behaviour

Carsten Baumgarth and Dr Daragh O'R, Professor, Baumgarth, Carsten

Journal:

Arts Marketing An International Journal

Year:

2014

Language:

english

File:

PDF, 249 KB

english, 2014

9

Artist brand building: towards a spatial perspective

Carsten Baumgarth and Dr Daragh O'R, Professor, Sjöholm, Jenny, Pasquinelli, Cecilia

Journal:

Arts Marketing An International Journal

Year:

2014

Language:

english

File:

PDF, 237 KB

english, 2014

10

Brand orientation and market orientation — From alternatives to synergy

Mats Urde, Carsten Baumgarth, Bill Merrilees

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 386 KB

english, 2013

11

Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test

Iglesias, Oriol, Baumgarth, Carsten, Binckebanck, Lars

Journal:

Journal of Product & Brand Management

Year:

2011

Language:

english

File:

PDF, 178 KB

english, 2011

12

Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding

Scarpaci, Joseph L, Coupey, Eloise, Reed, Sara Desvernine, Baumgarth, Carsten, Baumgarth, Carsten

Journal:

Journal of Product & Brand Management

Year:

2018

Language:

english

File:

PDF, 574 KB

english, 2018

13

The branding of contemporary Chinese art and its politics

Carsten Baumgarth and Dr Daragh O'R, Professor, Preece, Chloe

Journal:

Arts Marketing An International Journal

Year:

2014

Language:

english

File:

PDF, 319 KB

english, 2014

14

Evaluations of co‐brands and spill‐over effects: further empirical results

Baumgarth, Carsten

Journal:

Journal of Marketing Communications

Year:

2004

Language:

english

File:

PDF, 129 KB

english, 2004

15

Brands in the arts and culture sector

Carsten Baumgarth and Dr Daragh O'R, Professor, Baumgarth, Carsten, O’Reilly, Daragh

Journal:

Arts Marketing An International Journal

Year:

2014

Language:

english

File:

PDF, 168 KB

english, 2014

16

Brand Orientation of Museums: Model and Empirical Results

Carsten Baumgarth

Journal:

International Journal of Arts Management

Year:

2009

Language:

english

File:

PDF, 4.14 MB

english, 2009

17

Kunden- oder Markenorientierung – Zwei Seiten einer Medaille oder alternative Routen?

Carsten Baumgarth, Bill Merrilees, Mats Urde

Journal:

Marketing Review St. Gallen

Year:

2011

Language:

german

File:

PDF, 670 KB

german, 2011

18

Deception and Enlightenment: The Politics of Machiavelli's The Mandragola

Baumgarth, William P.

Journal:

Perspectives on Political Science

Year:

2015

Language:

english

File:

PDF, 93 KB

english, 2015

19

Rhodium and Iridium Fluorido and Bifluorido Complexes Derived from Peroxido Precursors

Baumgarth, Hanna, Meier, Gregor, Braun, Thomas, Braun-Cula, Beatrice

Journal:

European Journal of Inorganic Chemistry

Year:

2016

Language:

english

File:

PDF, 1.01 MB

english, 2016

20

How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting

Carsten Baumgarth, Marco Schmidt

Journal:

Industrial Marketing Management

Year:

2010

Language:

english

File:

PDF, 411 KB

english, 2010

21

Artist - Brand alliances to target new consumers: can visual artists recruit new consumers to a brand?

Kim, Pielah, Chang, Hua, Vaidyanathan, Rajiv, Stoel, Leslie, Baumgarth, Carsten, Baumgarth, Carsten

Journal:

Journal of Product & Brand Management

Year:

2018

Language:

english

File:

PDF, 911 KB

english, 2018

22

From the classical art to the urban art infusion effect: The effect of street art and graffiti on the consumer evaluation of products

Baumgarth, Carsten, Wieker, Jenifer Bahati

Journal:

Creativity and Innovation Management

Year:

2020

Language:

english

File:

PDF, 3.00 MB

english, 2020

23

To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations

Lückenbach, Florian, Baumgarth, Carsten, Schmidt, Holger J., Henseler, Jörg, Wright, Len Tiu

Journal:

Cogent Business & Management

Year:

2019

Language:

english

File:

PDF, 1.15 MB

english, 2019

24

Impulse für die Markenpraxis und Markenforschung || Scale Development in Employer Branding

Baumgarth, Carsten, Boltz, Dirk-Mario

Year:

2013

Language:

english

File:

PDF, 8.61 MB

english, 2013

25

“Living the brand”: brand orientation in the business‐to‐business sector

Melewar, T.C., Baumgarth, Carsten

Journal:

European Journal of Marketing

Year:

2010

Language:

english

File:

PDF, 198 KB

english, 2010

26

Integrated Model of Marketing Quality (MARKET-Q) in the B-to-B Sector

Journal:

Journal of Business Market Management

Year:

2008

Language:

english

File:

PDF, 805 KB

english, 2008

27

Evaluation of intranuclear BrdU detection procedures for use in multicolor flow cytometry

Kristina Rothaeusler, Nicole Baumgarth

Journal:

Cytometry Part A

Year:

2006

Language:

english

File:

PDF, 837 KB

english, 2006

28

A practical approach to multicolor flow cytometry for immunophenotyping

Nicole Baumgarth, Mario Roederer

Journal:

Journal of Immunological Methods

Year:

2000

Language:

english

File:

PDF, 1.62 MB

english, 2000

29

Replication research's disturbing trend

Heiner Evanschitzky, Carsten Baumgarth, Raymond Hubbard, J. Scott Armstrong

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 137 KB

english, 2007

30

Innate and Acquired Humoral Immunities to Influenza Virus Are Mediated by Distinct Arms of the Immune System

Nicole Baumgarth, Ometa C. Herman, Gina C. Jager, Lorena Brown, Leonard A. Herzenberg and Leonore A. Herzenberg

Journal:

Proceedings of the National Academy of Sciences

Year:

1999

Language:

english

File:

PDF, 1.04 MB

english, 1999

31

Millennial cultural consumers: co-creating value through brand communities

Carsten Baumgarth and Dr Daragh O'R, Professor, Vaux Halliday, Sue, Astafyeva, Alexandra

Journal:

Arts Marketing An International Journal

Year:

2014

Language:

english

File:

PDF, 191 KB

english, 2014

32

Innate lymphoid cells mediate influenza-induced airway hyper-reactivity independently of adaptive immunity

Chang, Ya-Jen, Kim, Hye Young, Albacker, Lee A, Baumgarth, Nicole, McKenzie, Andrew N J, Smith, Dirk E, DeKruyff, Rosemarie H, Umetsu, Dale T

Journal:

Nature Immunology

Year:

2011

Language:

english

File:

PDF, 1.35 MB

english, 2011

33

Analysis of Immune Cells within the Healthy Oral Mucosa of Specific Pathogen-Free Cats

B. Arzi, B. Murphy, N. Baumgarth, N. Vapniarsky, A. Nemec, D. K. Naydan, D. P. Cox, F. J. M. Verstraete

Journal:

Anatomia, Histologia, Embryologia

Year:

2011

Language:

english

File:

PDF, 339 KB

english, 2011

34

Pop-up-Stores im Modebereich – Erfolgsfaktoren einer vergänglichen Form der Kundeninspiration

Prof. Dr. Carsten Baumgarth, Olga Louisa Kastner

Journal:

Marketing Review St. Gallen

Year:

2012

Language:

german

File:

PDF, 1.22 MB

german, 2012

35

Forum Markenforschung 2016 || Co-creation: Building brands together

Baumgarth, Carsten, Schmidt, Holger J.

Year:

2018

Language:

english

File:

PDF, 445 KB

english, 2018

36

When art meets mall: Impact on shopper responses

Vukadin, Ana, Wongkitrungrueng, Apiradee, Assarut, Nuttapol, Baumgarth, Carsten, Baumgarth, Carsten

Journal:

Journal of Product & Brand Management

Year:

2018

Language:

english

File:

PDF, 665 KB

english, 2018

37

Synthesis of an Iridium Peroxido Complex and Its Reactivity Towards Brønsted Acids

Baumgarth, Hanna, Braun, Thomas, Braun, Beatrice, Laubenstein, Reik, Herrmann, Roy

Journal:

European Journal of Inorganic Chemistry

Year:

2015

Language:

english

File:

PDF, 6.03 MB

english, 2015

38

The Multifaceted B Cell Response to Influenza Virus

Lam, Jonathan H., Baumgarth, Nicole

Journal:

The Journal of Immunology

Year:

2019

Language:

english

File:

PDF, 3.89 MB

english, 2019

39

How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom

Hesse, Andreas, Schmidt, Holger J., Baumgarth, Carsten

Journal:

Corporate Reputation Review

Year:

2020

File:

PDF, 821 KB

2020

40

Antibody Responses to SARS-CoV-2: Letâs Stick to Known Knowns

Baumgarth, Nicole, Nikolich-Å½ugich, Janko, Lee, F. Eun-Hyung, Bhattacharya, Deepta

Journal:

The Journal of Immunology

Year:

2020

File:

PDF, 1.01 MB

2020

41

Erfolgsfaktorenforschung im markenbereich — konzept, entwicklung und kritische reflexion

Carsten Baumgarth

Journal:

Year:

2007

Language:

german

File:

PDF, 272 KB

german, 2007

42

Politics for a Pilgrim Church: A Thomistic Theory of Civic Virtue. By Thomas J. Bushlack

Baumgarth, William P.

Journal:

Journal of Church and State

Year:

2016

Language:

english

File:

PDF, 72 KB

english, 2016

43

Innate and acquired humoral immunities to influenza virus are mediated by distinct arms of the immune system

Baumgarth, N., Herman, O. C., Jager, G. C., Brown, L., Herzenberg, L. A., Herzenberg, L. A.

Journal:

Proceedings of the National Academy of Sciences

Year:

1999

Language:

english

File:

PDF, 151 KB

english, 1999

44

Star quality: celebrity casting in London West End theatres

Carsten Baumgarth and Dr Daragh O'R, Professor, Caldwell, Niall, Nicholson, Kathryn

Journal:

Arts Marketing An International Journal

Year:

2014

Language:

english

File:

PDF, 702 KB

english, 2014

45

Brand orientation: Past, present, and future

Baumgarth, Carsten, Merrilees, Bill, Urde, Mats

Journal:

Journal of Marketing Management

Year:

2013

Language:

english

File:

PDF, 196 KB

english, 2013

46

Visual art in advertising: New insights on the role of consumers’ art interest and its interplay with the hedonic value of the advertised product

Hüttl-Maack, Verena, Baumgarth, Carsten, Baumgarth, Carsten

Journal:

Journal of Product & Brand Management

Year:

2018

Language:

english

File:

PDF, 524 KB

english, 2018

47

The Languages of Political Theory in Early Modern Europe

Baumgarth, William, Pagden, Anthony

Journal:

American Political Science Review

Year:

1989

Language:

english

File:

PDF, 182 KB

english, 1989

48

Strategic orientations and the performance of Social Entrepreneurial Organisations (SEOs): A conceptual model

Schmidt, Holger J., Baumgarth, Carsten, Wiedmann, Klaus-Peter, Lückenbach, Florian

Journal:

Social Business

Year:

2015

Language:

english

File:

PDF, 309 KB

english, 2015

49

B-to-B-Markenführung || Interaktive Markenführung – Der Vertrieb als Instrument der B-to-B-Marken-Kommunikation

Baumgarth, Carsten

Year:

2018

Language:

german

File:

PDF, 368 KB

german, 2018

50

The art of branding − lessons from visual artists

Carsten Baumgarth and Dr Daragh O'R, Professor, L. Rodner, Victoria, Kerrigan, Finola

Journal:

Arts Marketing An International Journal

Year:

2014

Language:

english

File:

PDF, 290 KB

english, 2014

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